By Barbara Duckworth, The Western Producer, June 15, 2017 

QUEBEC CITY — Consumers may not know much about agriculture but they know what they like.

“Consumers are playing a bigger and bigger role in the structure of the food system. They are making relatively uninformed choices but they are making choices nonetheless,” said economist Mike von Massow of Ontario’s University of Guelph.

People are bombarded with information so agriculture has to become more involved in influencing changing consumer perspectives, he said.

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