By Robert Arnason, The Western Producer, June 1, 2017 

Embracing the shift, 
developing a brand

Public polling shows that millions of Canadian consumers remain hostile to growth hormones and GM foods, despite overwhelming evidence showing the technologies are safe. If explaining and defending ag practices with science isn’t feasible, what are the alternatives for Canadian farmers? Western Producer reporters Ed White and Robert Arnason explore this question.

Kevin Folta took more than a decade to understand why science isn’t a great way to change people’s minds in the debate over genetically modified foods and pesticides.

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