By Brian Barrett,, April 24, 2017 

THE PITCH HAS plenty of appeal: Sign up for our service, and we’ll automatically unsubscribe you from all those pesky email lists. For free! Except, not quite; as it turns out, you end up paying in privacy.

That’s just one revelation from a bombshell New York Timeslook at Uber, which showed how, the service described above, scans the email accounts of its users for information as granular as Lyft receipts to anonymize, package, and sell on the lucrative data market. CEO Jojo Hedaya issued something like an apology, though he mostly seemed sorry that no one bothered to read the terms of service closely enough.

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