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What’s the Deal With Those Loud TV Commercials?

Have you ever been startled by a loud commercial while watching live TV? Many of us have had this experience. So, what’s the deal? Why are commercials so disruptive and what can you do about them?

Until roughly a decade ago, as long as the sound coming to your TV was within a certain signal range, it was considered fine by the rules, even if the perceived volume of programming and ads varied significantly.

However, in more recent years, international standards that have been introduced to measure loudness and the switch to digital television signals have made it easier to maintain a consistent volume between shows and commercials.

Now, CRTC rules require Canadian broadcasters and television service providers including cable, satellite and IPTV to follow international standards. They must ensure that programs and ads are transmitted at a mostly even volume, so you don’t have to reach for the remote when a commercial comes on.

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