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#tagafarmer Kicks off With Success

Did you know that STARS flies and cares for critically ill and injured patients across the prairies, on an average of eight times a day?

To help cover the cost of the necessary life-saving equipment, the traditional Field of STARS outdoor event (in partnership with Ag in Motion) has been transformed into a six-month campaign starting in June and wrapping up in December. One fundraising component that has recently kicked off is #tagafarmer, sponsored by OK Tire.

Since June 23rd, giant red tires have been arriving on farmer’s properties. The idea behind the campaign is simple, until July 20th, farmers are encouraged to nominate another farmer to receive an Ok Tire tractor tire on their lawn. The tagged farmer will proudly display the tire before donating and nominating another farmer for the honour. Once farmers have donated on the STARS page, they then can hook up their truck up to the tire trailer and pass it onto the next unsuspecting farmer!

Recently, a red tire appeared at the end of the Strandquist Family’s driveway, where they took to social media to share they are proud to donate and display the tire, while also sharing someone close to them has used STARS.

Other aspects of the Field of STARS presented by Bayer campaign includes:

You could be framed on social media!

  • How does it work? Tag the farmers in your network on social media that you feel have made a difference and why they deserve to be tagged. When you tag them, donate to STARS for each nomination and change your profile picture frame for 24 hours showing that you’ve been tagged. Search “Tag a Farmer” on Facebook frames to find the frame. #tagafarmer

Field of STARS Magazine

  • Watch your mail boxes for a STARS magazine outlining behind the scenes work that STARS does to take care of critically ill and injured patients across Western Canada. Hear from our VIPs, browse our auction items in partnership with Ritchie Bros., and see more exciting updates from the Field of STARS presented by Bayer campaign.

3. Online timed industry & lifestyle auction in partnership with Ritchie Bros.

  • Bidding will open on October 16th and close on October 19th. Check back soon for the auction items and more information!

Exciting news! Everytime #NutrienforSTARS is used on social media throughout the Field of STARS campaign, Nutrien will donate $100 up to $20,000!


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