Kraft Helps Canadians Receive Epinephrine for “Peanuts”

Kraft has come up with a unique way to help those with allergies and in need of a life-saving epinephrine–their aim? To make life-saving epinephrine cost no more than a jar of peanut butter for every Canadian.

After announcing the fund on Facebook, there was an outpouring of support and thanks, many expressing they or a loved one suffers from allergies and this fund will help cover the high cost of epinephrine.

According to Food Allergy Canada, research shows that less than 50 percent of individuals with food allergies have access to epinephrine auto-injector medication. One of the barriers to this access may be due to cost. At an average cost of $120, this cost quickly adds up.

It’s estimated that more than 3 million Canadians are impacted by food allergy and potentially at-risk of a severe allergic reaction requiring life-saving medication. When it comes to top food allergens in Canada, peanuts are high on the list. The only treatment for anaphylaxis is epinephrine auto-injectors, which cost nearly 25 times more than what it’s protecting against, such as peanut butter. While coverage varies from province-to-province, out-of-pocket costs rely heavily on income level and private insurance and many Canadians are on the hook for their life-saving medication every year.

To get your “Pen for Peanuts” simply click here.

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