
The Kev and the Rev Show: Cha-ching
On the latest episode of The Kev and Rev Show, things kicked off with the usual humor and a slightly philosophical question: Do we own this show—or are we just leasing it? Kevin joked that maybe they’re just renting their place on the airwaves, setting the tone for what would become a thoughtful conversation about money, comfort, and how much is really enough.
Rev, offered a timeless observation: “There’s a joke, probably based in truth, that every woman needs just one more pair of shoes, and every guy needs one more fishing rod or set of golf clubs.” The point? Our definition of “enough” is often just a little more than we have.
Kevin took it a step further, floating the idea that somewhere between $75,000 and $100,000 a year might be a “comfortable enough” number for most people—enough to pay bills, live decently, and give back. But Rev wasn’t so quick to nail down a number. “It depends,” he said. “What’s your definition of comfort? Is it not worrying at the grocery store, or is it having a live-in cook, housekeeper, and shopper?”
From there, the conversation dove into the psychology of spending. The pair discussed how, as income rises, so do appetites. Rev shared an old Polish saying: “Appetite grows with eating.” The more we have, the more we want—whether it’s money, stuff, or even success. It’s a cycle many fall into without even noticing.
The discussion naturally turned toward wealth at the top, with Rev questioning the massive salaries of CEOs: “Some of those jobs are highly stressful, yes. But when your salary crosses into the millions, you have to ask: what do you actually need it for?”
Kev chimed in: “Status. But really—how many Rolexes can you wear at once? How many Lamborghinis can you drive?”
In the end, the conversation came back to the personal. Each of us has a different comfort level, different goals, and different ways we spend, or save, our money. Some want to travel the world. Others just want to fill a grocery cart without doing mental math.
And as always, they wrapped with a laugh.
“I think we’ve run out of money for this show,” Kev said.
“Cha-ching, cha-ching, cha-ching…” echoed Rev.