Kindersley and Rosetown Residents Encouraged to Buy a Blizzard on Miracle Treat Day

August 8, 2024

1 minute read

Miracle Treat Day returns for the 22nd year on Thursday, August 8. DQ fans in Kindersley and Rosetown can support children receiving care through the simple act of purchasing a Blizzard Treat at their local DQ on Miracle Treat Day. The funds raised locally stay local—net proceeds from every Blizzard Treat sold at participating DQ locations in Kindersley and Rosetown will be donated to Jim Pattison Children’s Hospital Foundation, one of 12 Children’s Miracle Network hospital foundations across Canada.

This year DQ Canada celebrates a milestone 40th anniversary of the partnership with Children’s Miracle Network (CMN). Since 1984, DQ has become a top contributor to CMN with over $52 million raised in Canada to date through Miracle Treat Day and other year-round fundraising initiatives. Every dollar donated from DQ stores goes toward medical research, innovations in treatment and care, child-centred healing spaces and more.

“Every kid deserves a childhood. Thanks to the generous support of DQ Canada over the past 40 years, we’ve made significant strides in advancing children’s healthcare in Canada,” said Adam Starkman, President and Chief Executive Officer of Canada’s Children’s Hospital Foundations, the not-for-profit organization running Children’s Miracle Network in Canada. “The funds raised on Miracle Treat Day allow local children’s hospitals to directly impact the lives of kids. Your support has helped to reduce wait times, implement life-saving treatments and invest in advanced medical equipment that accelerates recoveries. Together, we’re making a real difference, so kids can spend more time just being kids.”

“For over two decades, our hardworking DQ franchisees and the incredible generosity of our Canadian customers have been the driving forces behind the success of Miracle Treat Day. In Canada alone, participating DQ locations raised over $2.89 million for Children’s Miracle Network on Miracle Treat Day in 2023,” said Candida Ness, Vice President of Marketing, DQ Canada. “The combined efforts of our franchisees and customers have the power to create a lasting, positive change in the lives of countless Canadian children and their families, ensuring they receive the critical care and support they need during challenging times.”