Beef sector looks at how to satisfy shoppers

Source: Barb Glen, The Western Producer, September 7, 2017 

While social media implies consumers demand hormone and antibiotic-free meat, some meat buyers say it’s not an issue — yet

CALGARY — The rows of steaks, roasts and hamburger in the grocery store meat case are near the end of the beef food chain. But what does that final link, the consumer, want from the array?

They want it free of added hormones, for one thing, says former Costco merchandising manager Claude Gravel.

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