The month of August brings in more projects to address impaired driving in the province of Saskatchewan.
Five pilot projects will be rolling out throughout the month—each designed through collaboration between several government ministries, agencies, law enforcement and Crown corporations.
According to the recent media release, Tina Beaudry-Mellor, the Minister Responsible for Innovation Saskatchewan, says that it is important to approach the concern of impaired driving with all the tools at Saskatchewan`s disposal. “Even one death or injury from impaired driving is too many.”
The five projects are listed as follows:
Drive Dollars
In this project, bar patrons will be asked (as they order drinks) if they would like to put a small amount of money toward a “tab” for a designated driving service. This amount of money will be matched by the provincial government and the designated driving service. The project will gather data and assess whether a small matching contribution by the government would increase the likelihood of bar patrons planning ahead for a safe ride home.
Liquor Permit Regulatory Review
This project added two questions to the liquor permit application, to prompt applicants to develop a plan for guests to have a safe ride home.
Positive Ticketing
The project aim is for police officers to give a “positive ticket” to sober/designated drivers at scheduled police check stops and/or routine traffic stops. The tickets will encourage recipients to speak about their experience on social media using the hashtag #CareAboutImpaired. Ticket recipients who use the hashtag publicly will be eligible to win one of 25 $150 VISA gift cards.
Sobering Messages
This project is focused on impact messaging through a couple of streams.
- Community Engagement: having police officers visit local bars and pubs to encourage patrons to plan ahead and plan a safe ride home.
- Social Media Campaign building awareness around and promoting responsible use: the social media handles on Twitter, Instagram and Facebook are @Sask0804 using the #howareyougettinghome (Sask0804 refers to the August long weekend date as well as the impairment levels under the criminal code).
Packaging Innovation
This project involves placing children’s drawings on brown liquor store bags, to get people to consider and discuss the consequences of impaired driving.
The project will run until September long weekend. After the completion the projects’ results
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