Source: Ian Bickis, The Canadian Press, February 25, 2018
Consumers looking for nutrition, sustainability, says Pulse Canada CEO
Prairie farmers who grow, rather than raise, protein sources are looking to break into the mainstream with new research and investments on how to sustainably feed the world.
The push for plant-based protein such as beans and lentils — as opposed to animal sources like meat or dairy — comes as the global population continues to grow rapidly and more consumers think about their health and the environment, said Pulse Canada CEO Gordon Bacon.