By Jordan Press, The Canadian Press, July 22, 2016
OTTAWA – Forget checking your mailbox for future Statistics Canada questionnaires and instead be ready to check the text-message inbox on your cell phone.
Texting questions to Canadians is one of several options the agency is considering to confront an alarming drop in response rates to surveys – declines that are “threatening the quality of official statistics” and could “soon lead some to question the usability of the data itself.”
