NationalNews

How WE Charity Tried to Keep Donors Happy

Source: Kate McKenna, Harvey Cashore, Mark Kelley, cbc.ca, February 05, 2020

Craig Kielburger has said WE had an independent five-step vetting process in place to make sure companies met ethical standards before they were accepted as sponsors.

A parade of public figures, musicians and activists crossed the stage in front of 16,000 youth gathered in Calgary in October 2016 for the annual WE Charity arena show, known as WE Day. But away from the stage, conflict was brewing.

An image of environmentalist David Suzuki flashed on the big screen at the Saddledome — one face in a montage of “Canadian heroes” intended to inspire young people to go out in the world and do good deeds.

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